Core methodology framework defined
Finalized the five-step structured approach: Brief Diagnosis → Market Intelligence → Competitor Arbitrage → Brand Audit → Synthesis. Early testing with strategy consultants.
We've finalized the core methodology that powers Testbed — a five-step structured approach to campaign strategy that runs as a connected intelligence loop.
The five steps
Brief Diagnosis → Market Intelligence → Competitor Arbitrage → Brand Audit → Synthesis & Output. Each step has defined inputs, explicit criteria, and traceable outputs that feed the next phase.
Early testing with strategy consultants has validated the framework structure. The workflow enforces sequence — you can't skip to synthesis without completing the intelligence layers that inform it.
Structure isn't overhead. It's what makes the output defensible.
Next: integrating this framework into the alpha workflow engine and testing end-to-end runs on real campaign briefs.